Emigê

Emigê is a circular fashion brand from São Paulo that offers carefully selected second-hand clothing. Founded in 2020, Emigê was born from the idea that fashion should be both sustainable and accessible.

The visual identity proposal is based on the innocent gesture we've all done at some point, especially as children: writing our name on the label of a piece of clothing we wore often.

This action is captured through a typographic combination of a script and a sans serif typeface, representing both the names we wrote and the medium we used: the label.