Xeic

Xeic is an extra virgin olive oil rooted in the south of Catalonia, specifically in the Terres de l’Ebre region. The name "Xeic" is no coincidence: it’s a living expression unique to this area, used to greet or call someone’s attention. This word captures the local spirit and deep connection to the land, becoming the core of the product’s identity.

To reinforce this authentic and direct character, we chose a typeface inspired by industrial design, with elementary and robust forms. The overall visual language plays with simplicity and strong impact to convey quality, closeness and strength.

Photography: Oriol Puchol