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El nombre \\\"Xeic\\\" no es casual: es una expresi\u00f3n viva, propia de esta zona, utilizada para llamar la atenci\u00f3n o saludar a alguien. Esta palabra encapsula el esp\u00edritu local y el arraigo al territorio, convirti\u00e9ndose en el eje central de la identidad del producto.<\/p><p data-start=\\\"569\\\" data-end=\\\"828\\\">Para reforzar este car\u00e1cter aut\u00e9ntico y directo, elegimos una tipograf\u00eda de inspiraci\u00f3n industrial, con formas elementales y robustas. La est\u00e9tica general del proyecto juega con la simplicidad y el impacto visual, para transmitir calidad, proximidad y fuerza.<\/p><p data-start=\\\"830\\\" data-end=\\\"854\\\">Fotograf\u00eda: <a rel=\\\"noopener\\\" href=\\\"https:\/\/www.instagram.com\/oriol_puchol\/\\\" target=\\\"_blank\\\">Oriol Puchol<\/a><\/p>\",\r\n      \"align\": \"top\",\r\n      \"row\": 1,\r\n      \"col\": 1,\r\n      \"colspan\": 5,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 1,\r\n      \"relid\": 4,\r\n      \"absolute_position\": false,\r\n      \"textAnimation\": {\r\n        \"enableTextAnimation\": false\r\n      }\r\n    },\r\n    {\r\n      \"type\": \"img\",\r\n      \"cont\": \"\/wp-content\/uploads\/2025\/06\/927B5BDA-4C39-4256-A8D4-B6D0441776B9-23-1.jpg\",\r\n      \"align\": \"top\",\r\n      \"row\": 2,\r\n      \"col\": 0,\r\n      \"colspan\": 12,\r\n      \"offsetx\": 0,\r\n      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